Interviewed on Influx Insights
Last week I was interviewed on Influx Insights, a great blog read by thousands of marketing professionals daily. What I found most interesting is how revealing the questions themselves are of a deep curiosity, even slight concern, about the potential impacts of an increasingly conscious market of consumers on traditional business. I did my best to reveal to the marketing readers that what exists today is not a challenge, but instead a significant opportunity for new businesses to take the lead or existing businesses to capture even larger shares of their markets by working to create both social and financial value.
Read the interview here (in two parts):